|
|
Be Your Best!
The “Be your Best” campaign has been created to promote that De La Salle is a school for all. It is supportive and inclusive and will support your son in being their best. Launching in June and continuing until November, the multi-channel campaign is targeted to a 20km radius of Malvern and includes large roadside billboards in Cheltenham, Brighton, Albert Park and Yarraville.
|
A radio campaign on Nova 100 and Kiss FM is also underway and iHeart targeted digital radio, so keep an ear out for the ads. In addition, paid digital ads for De La Salle are being placed across social media platforms, and digital news platforms including NewsCorp. A Google Ads campaign is also strategically placing De La Salle in front of parents looking for education options within the area.
|
The most exciting part of preparing for the campaign was the photoshoot where we hand picked 12 willing students and Peter Houlihan for a series of photos that will soon be installed across the large High Street fence and also applied onto our school bus.
|
|
|
|
